Be found by people who are actively “googling” to find the answers to their questions.
One of the many benefits of running Google ads online is that, through strategic keyword bidding, exceptional copywriting, and close data analysis, your business can get in front of your target audience as the preferred brand of asprin for their pain.
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren't. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones.
Benefits of Google Ads
Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Here are some key benefits to running Google Ads -
1. Target your ads.
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
Google Ads offers different ways of targeting. Here’s a look at the choices that you have with online ads that can make your marketing campaigns even more targeted -
Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
Age, location, and language: Choose the age, geographic location, and language of your customers.
Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
2. Control your costs.
Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
3. Measure your success.
With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business -- purchased your product, downloaded your app, or phoned in an order -- you can track that, too!
By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign (again, our job!). That, in turn, can boost the return on your investment.
You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or, yes, phone calls!