Website costs giving you sticker shock? Read this.

These days, it is crucial for small businesses to have a piece of online real estate - this is sort of a no brainer.

However, investing in a website build with all the bells + whistles isn’t always an option if you’re just starting out, or if you’re working with a tight budget.

If you fall under either of these categories, I would encourage you to start with a landing page instead.

Here’s why:

A landing page can do everything that a highly converting website can do, only they’re a fraction of the cost.

The main difference is they’re much more concise, and their primary goal is to generate warm leads for you to re-market to.

Everything a person would need to know about your business is strategically placed on ONE page, and is designed to draw a person in + convert them into a warm lead in a matter of minutes - sometimes even seconds!

They’re also a fantastic tool to pair with online advertising campaigns (Google Ads, YouTube Ads, Facebook Ads) because, after someone clicks on your ad, you have a VERY short window of time to make your case + get someone to convert, and landing pages are designed with this goal in mind.

Here’s how they work:

I've found that people will gladly give their contact information away to receive a really sweet deal! A landing page usually includes an enticing offer that would provide immense value to your target market, (like a free downloadable resource or a promotion of some kind) in exchange for their email address.

This information is then saved automatically to an email marketing database, so you can contact them in the future with special offers, promotions, or exciting announcements.

So, the moral of the story is…

If you want to focus on converting new leads quickly + efficiently without breaking the bank, investing in a landing page is the perfect option for you!

If you’re still on the fence, I go over everything you need to know about landing pages and why they’re so beneficial in this video:

Having a limited budget doesn’t mean you have to have a limited marketing strategy. If you’d like to maximize your marketing money by investing in a landing page, click here.

Let’s give your future customers a place to land.